This Lure has developed based on the idea of "The head for Rock Fish which anyone can fish easily using feel". Through fieldwork, Jackson has realized the importance of vibration and flashing for many different species. The Daniel Head Rock was developed with inspiration from the Jackson Teppan Vibe of which ability and response are well know. Simple retrieving enables the Daniel Head Rock to move its head left and right, and creates strong flashing and fluctuation, moving its head gives the soft rubber trailer lure a more lifelike action and urges fish to strike. Its balancing weight is placed backwards so anglers can achieve overwhelming cast distance and fast sinking, which can be an advantage for wide-area fishing allowing the angler to cover so much more ground. This Lure is a fun and easy lure to use for many different species and many other bottom dwelling species